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Hillingdon Borough council logo hillingdon crowne plaza gatwick crawley crimson
“THEWAYFORWARD helped us rejuvenate Hillingdon’s brand by reinstating and updating our traditional coat of arms. It has given us a much stronger corporate identity, helping to raise the council’s profile and playing a part in helping us to win several national awards.
The new brand guidelines and design templates have allowed us to create new branded materials which are entirely consistent with our brand and

David Holdstock, Head of Corporate Communications
London Borough of Hillingdon

“THEWAYFORWARD very successfully developed our new corporate identity, which has brought our individual hotel groups together in a single, stronger brand. The concept is effective at corporate and operational levels. THEWAYFORWARD’s creation of the website is an integral part of this success, as customers have access to all of our individually branded hotels from our single homepage.”

Irene Lochhead, Group Director Marketing
Crimson Hotels Group

medivet medivet zenith bank private banking zenith
“Through its rebranding work, TheWayForward has helped raise our profile, making it easier to recruit staff and expand our business. The new corporate identity and branding have been applied across the business: from clinic and building design, through signage and uniforms, to the website, marketing and promotional materials. Our new identity reflects our brand values of high quality care and professionalism, helping us become one of the UK’s leading veterinary groups.”

Erwin Hohn, Head of Marketing
Medivet Veterinary Group

“We were very pleased with the prestigious marketing and promotional materials that THEWAYFORWARD produced for our UK launch. We will certainly use their services again when launching our private banking subsidiary in London.”

Andrew Martin CEO
Zenith Bank (UK) Limited

apple dental studios apple dental Northwood prep school northwood prep

“As a young, dynamic business, we wanted a visually exciting concept for our second practice. THEWAYFORWARD interpreted our ideas perfectly, designing new exterior graphics and signage for the building, a new website and developing marketing materials. Whilst being extremely innovative for the dental market, the new concept is totally consistent with Apple’s brand values of freshness, professionalism and quality of service.”

Jasme Shah, Director, Apple Dental

“THEWAYFORWARD developed complementary identities for our prep school and nursery, replacing their separate identities. By creating sister brands and applying them to signage, stationery, marketing materials and advertising, THEWAYFORWARD has helped to raise the profile of our school to a wider audience.”

Dr. Trevor Lee, Head Teacher
Northwood Preparatory School

census property investment census slough borough council slough

“Our new identity reflects our values of quality and expertise: THEWAYFORWARD’s new design ensures that our brand is now consistent across all aspects of our business, from the website and photography to brochures and promotional materials”.

Kevin Seville MRICS, Director

“Slough Borough Council’s new branding
guidelines developed in association
with THEWAYFORWARD communicating our values, vision and personality in a distinctive
practical and cost effective way.”

Suzanne Terrington, Corporate Marketing Manager Slough Borough Council.

travelodge travelodge shell international petroleum company shell

"Using both graphic and technical expertise THEWAYFORWARD created a solution which whilst being versatile and cost effective provided and appropriate range of signs for application acreoss the wide spectrum of building types within the Travelodge portfolio."

Julie Barker, Design Development, Marketing Department, Granada Hospitality.

"THEWAYFORWARD managed to integrate all aspects of this design development – product design, graphics, materials selection and ergonomics – very successfully."

Patrick S Briggs, Retail Visual Identity Project Manager Shell International Petroleum Limited.