New brand identity working in partnership with Reach Business

We led an internal committee through the process of developing a comprehensive new brand identity for this City of London based commercial bank.

Client: British Arab Commercial Bank Plc
Services: Website design

Living the brand

We worked with them to create a brand that would help them stand out from their competitors. Repositioning them to be a bank of choice for employment and to improve revenue streams.

Corporate literature

Following the new brand guidelines we developed a literature system including the annual report, a dynamic new pitch system and presentation templates.