An evolutionary approach was required developing the existing logos across the businesses and developing the identity by introducing a ‘brand graphic’ for the two areas.
We created consistency of colour and typography across the business and produced simple guidelines to assist the implementation in house on the companies three websites.
“We are delighted with the re-branding that TheWayForward have created for us. Throughout they have been very attentive to our brief and requirements, providing the appropriate advice and creativity at each stage. The identity development project has elevated our brand to a higher level, developing our existing logo and brand elements for the 3 areas of our business. I would not hesitate to recommend Thewayforward.”