Once the brand essence was established the values/personality of each college was developed.
The core values are the same but the secondary values are where the colleges started to diverge and develop their own personalities. In addition, each college articulates the core values to reflect their own style and ambition.
The college logos brings together the core values in typographical and graphic form.
i.e The red/orange/yellow palette is used to reflect artistic energy for the arts college Wootton and the blue/purple palette to demonstrate a calm, practical, scientific approach for Kimberley, the stem college.