I was really intrigued to see the launch in July of an ‘evolution’ design of the Nissan logo having worked within the Addison team back in the early 90’s on their brand…
Branding
Why Britannia still rules
Recently I visited the Bank of England Museum, which is located in Bartholomew Lane directly within the Bank of England. It’s well worth a visit to learn more about the bank’s origins, its…
The benefits of marketing milestones
Every business has its milestones and business achievements, such as an important event, anniversary, a new location, or a new service. Thewayforward can create powerful marketing opportunities from these business achievements. Thewayforward can design your milestone…
A holy grail of branding – a masterclass from Mastercard?
Earlier this year Mastercard announced that it is dropping the Mastercard name from its iconic logo (in some instances) to use just the two interlocking red and yellow circles. Will we notice this…
Carlsberg. Probably the best logo in the world?
Here’s a reminder of what Carlsberg’s logo used to look like, so you can play your own game of spot the difference… It’s the quiet understatement of the new Carlsberg brand identity…
How brand guidelines protect your brand (and your marketing budget)
Daniel Priestley emphasises the importance of brand assets in his latest book, 24 Assets: What do Apple, Nike and Virgin have in common? Their brand is an asset. They’re not just a…
Brand values – pause for thought before rebranding
Three Components of a Brand According to Don Sexton*, a brand is primarily made up of three components, and I agree. These components are: Identifiers Attributes Association The identifiers are what distinguishes…